FiberWise™

FiberWise™ is aiming to lead the way in sustainable packaging innovation with its fibre-based tray solution FiberWise™ presents a viable, eco-friendly alternative with the potential to transform the packaging market over the long term Kati Ørskov, Business Unit Directorns. Designed to address growing environmental concerns, the new tray offers a sustainable alternative to conventional rigid plastic trays, boosting key benefits that make it a clear choice for eco-conscious producers of fresh food, like meat and convenience foods. FiberWise™ will premiere at EMPACK in Birmingham.FiberWise™ is aiming to lead the way in sustainable packaging innovation with its fibre-based tray solutions. Designed to address growing environmental concerns, the new tray offers a sustainable alternative to conventional rigid plastic trays, boosting key benefits that make it a clear choice for eco-conscious producers of fresh food, like meat and convenience foods. FiberWise™ will premiere at EMPACK in Birmingham.

With over 100 years of Hartmann’s experience in rough moulded fibre technology, FiberWise™ offers fresh food trays that minimize the environmental footprint without compromising the efficiency of existing tray sealing packaging systems.

Made from 100% renewable resources, the moulded fibre base of FiberWise™ reduces plastic usage by more than 70%, compared to traditional rigid PET or PP plastic trays, which provides a tangible solution for reducing waste and contributing to a circular economy.

FiberWise™ consumer appealing packaging

Consumers are increasingly opting for fibre-based packaging due to its strong alignment with their sustainability values. FiberWise™ integrates seamlessly into standard re-pulping processes, making it a convenient and responsible choice for those committed to sustainability. One of the standout features is its easy separation feature, which allows for efficient recycling of the fibre and plastic component, ensuring materials are repurposed. This innovation enables consumers to make responsible choices by opting for a packaging solution that is easy to recycle and environmentally friendly.

Plug & Play – tried, tested and approved

Due to its sturdy design, FiberWise™ MAP barrier trays offer proven machineability with a plug-and-play concept, requiring minimal or no investment by the producer. The tray is easily denested and runs seamlessly at high speeds on existing tray sealer lines without the need for new tools. FiberWise™ will seal against numerous standard top film options.